Performance & Growth
Be found. Load fast. Convert.
SEO, AEO, site speed, analytics, and conversion.
The work
Visibility that compounds.
Visibility isn't won in a sprint. It's earned through consistent, technically sound work that builds on itself over time. We connect technical SEO, site speed, structured data, and content strategy into a single coherent approach. And as AI-driven search reshapes how people find information, we help clients build the kind of authoritative, well-structured digital presence that earns citations from LLMs and answer engines. Not just rankings. Answers.
This might look like
- Technical SEO audit & remediation
- On-page SEO & content strategy
- Answer Engine Optimization (AEO)
- Core Web Vitals & page speed
- Structured data & schema markup
- Analytics setup, audit & reporting
- Conversion rate optimization
- Ongoing performance monitoring
Who it's for
Sound familiar?
You want to be found
Your site has good content but isn't ranking, or you're starting fresh and want to build organic visibility the right way. We audit what exists, fix what's holding things back, and build a foundation that compounds over time.
You're preparing for AI search
AI-powered search is changing how people find answers. We help you build the structured, authoritative presence that earns citations from ChatGPT, Perplexity, and Google's AI Overviews. Early movers have a real advantage here.
You have traffic but it isn't converting
We audit the funnel, identify where people are dropping off, and design and test improvements that turn more visitors into customers.
Our approach
The long game.
We don't chase algorithm updates or promise quick rankings. The work is technical and durable: fixing what search engines and users both care about, building content and structure that earns attention over time, and reporting clearly on what's moving. On the AEO side, that means structured, authoritative content that answer engines can confidently cite. We use Google Search Console, Screaming Frog, and Looker Studio for SEO work, and GA4 or Mixpanel for analytics. Standard tools, used well.
Common questions
What people usually ask.
What's the difference between SEO and AEO?
SEO focuses on ranking in traditional search results. AEO focuses on appearing as a cited source in AI-powered tools like ChatGPT, Perplexity, and Google's AI Overviews. They share a foundation in authoritative, well-structured content, but AEO requires additional attention to schema markup, entity clarity, and the kind of direct, citable answers that LLMs prefer.
How long before we see results?
Technical fixes can show impact within weeks. Meaningful ranking improvements typically take 3 to 6 months of consistent work. We set honest expectations from the start and report clearly on what's moving.
Do you do ongoing work or one-time audits?
Both. One-time audits for clients who want a clear picture of where they stand. Ongoing retainers for clients who want continuous improvement tracked month to month.
Can you help with analytics setup?
Yes. Whether you need a clean GA4 implementation, event tracking, or a reporting dashboard your team can actually use, we handle the full setup.
What are Core Web Vitals and why do they matter?
They're Google's metrics for real-world page experience: how fast content loads, how quickly the page responds to input, and how stable the layout is as it loads. They're a ranking signal and a genuine indicator of user experience quality.
Ready to get started?
Tell us what you're working on. We'll give you an honest read on scope, approach, and fit.
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